Corcoran is going the franchise route. Here’s what it’s up against.

Four decades after Barbara Corcoran launched her eponymous brokerage, the firm is again banking on the Corcoran name. Last week, parent company Realogy Holdings said it plans to franchise the Corcoran brand in “global mega-cities” and leisure markets in a bid to attract independent firms and boost its overall market share. But the New York-based firm will be competing with some of the largest franchises in the business — including Keller Williams and Berkshire Hathaway, […]

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