Outside agents notch a victory over Opendoor. But it may be short-lived.

Over the last decade, agents have been squeezed by the proliferation of online listings portals and automated valuation models. Now, with well-funded “iBuyers” poised to tighten the screws and reduce the agents’ role in the homebuying process, some brokers are fighting back against automation. Speaking at a Silicon Valley conference called Startup Grind, Opendoor CEO Eric Wu revealed that the iBuying company had removed the “Buy It Now” button from its website and app, following […]

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