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Video transcript: We’re standing in this top floor Marina District Chestnut Street condominium with unobstructed views the Golden Gate Bridge and the Palace of Fine Arts in a prime location.
When the seller asked me to put together a proposal to benefit his home, I noticed place was little bit outdated, needed some upgrades. I put together a proposal to completely transform the unit (complete with vendors to get the work done) that would create the most alluring buyer experience.
Let me show you what we did.
The entire unit was faux painted in an orange hue on the walls. There was a light blue carpet on the floor. Painting alone helped and the colors were chosen by our professional stager/designer.
The motif or silhouette of the fireplace mantel was removed for a cleaner appearance. I also arranged for the outdated swirly motif on the patio railings to be removed so that it wasn’t competing with our gorgeous views.
While the dining room room, which had great views, did have one mirror, we arranged for more mirrors to be added, to take advantage of the views and brighten up the space.
The kitchen had great appeal and a beautiful skylight, the backsplash and floor were a bit heavy and outdated. A cleaner, more contemporary surface was installed to appeal to today’s San Francisco buyers.
Corian countertops and white-colored appliances were replaced with complementary color granite countertops and more sought-after stainless steel appliances, and of course, a single bowl undermount sink.
The kitchen microwave obstructed access to the cooktop. By replacing the cumbersome microwave with a sleek stainless steel exhaust fan we eliminated that liability. There was also a large built-in seating area which was replaced with a more contemporary glass-top table.
The way people live in homes differs from how they buy them. Plantation shutters, although a large investment for the seller, made rooms dark, dreary and detracted from the views. Those were removed and kept in storage in case the new buyer wanted them. In the master bathroom we refinished the tile and installed a shower surround with a much higher profile that put the master bathroom looking at its finest with little investment. Material selections are always chosen by our stager/interior designer, all professionally
done to complement the period detail up the home and to attract our target demographic buyer to assure our results are on track.
The views from this unit are spectacular the seller and I agreed that once the interior transformation was completed it would help us to attract the right buyer for the home.
If you’ve got a piece of property you’re thinking of selling, I invite you to give me a call. Together, let’s walk the property I’m sure we’ll come up with some great ideas at minimal cost that could make a big difference and how that sale goes for you.