Return of the giraffe: Toys “R” Us planning comeback with rebrand, focus on technology

Toys “R” Us went belly-up in part because of its reluctance to adopt to the growth in e-commerce and a failure in invest in the customer experience. Now the retailer is hoping to turn those past weaknesses into strengths as it relaunches under a new brand. Some 1½ years after Toys “R” Us filed for Chapter 11 bankruptcy, former executives of the firm are opening a new company called Tru Kids, according to Forbes. The […]

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